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Pay-per-click is a type of digital marketing that involves placing an ad on a search engine’s page. It is a short-term strategy that doesn’t last long. Similar to SEO, it helps boost a business’ search engine traffic.
The term pay-per-click refers to the advertisements that appear at the top and bottom of search results pages. It can also be used to describe the ads that appear before videos on YouTube or in mobile apps.
One of the main differences between SEO and pay-per-click is that the former allows you to pay for the results. In most cases, you will only pay once a person clicks on your ad, and that’s typically the case with a Google AdWords campaign. Even though some companies can see results from investing a few hundred dollars, large businesses often spend thousands of dollars on pay-per-click ads.
The exact cost of running an ad or promoting search results will depend on the competition for your targeted keywords. For instance, if you have a lot of competitors, you’ll likely pay more for high-cost keywords. On the other hand, if you have a few sites that are trying to be found for your target phrases, you might see a lower cost.
With a pay-per-click ad campaign, you can customize the placement of your ad or promoted results so that they appear on users in different geographical areas or across the globe. Google claims that this feature helps businesses save money on ad dollars by not allowing users who don’t live near your establishment to see ads.
The moment; and yet I feel that I never was a greater artist than now. When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage.
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