A social media marketing campaign is a process that involves using various platforms to promote a product or service. It can be done through the creation of content on platforms such as YouTube, Instagram, LinkedIn, Twitter, and Facebook. The goal of this strategy is to reach a specific audience and build brand awareness.

In social media marketing, various activities, including the creation of content and sharing of images, videos, and text, are involved. Apart from interacting with followers, direct messages, likes, and shares, the goal is to establish a robust online presence, raise brand awareness, and drive traffic to web pages or other digital forums.