Marketing on LinkedIn involves the promotion of a product or service through the platform’s social media channels. It is a professional networking site that is used by over 700 million people globally to connect with one another and develop their careers.

Marketing on LinkedIn can involve different activities:

1. A company page on LinkedIn allows businesses to exhibit their offerings and culture to potential customers.
2. Posting regularly on LinkedIn can help a company establish itself as a thought leader in its industry and attract more potential customers.
3. Companies can also participate in LinkedIn groups to connect with like-minded individuals and potential customers.
4. The professional networking site LinkedIn has various advertising options that can be used to promote products and services. These include display ads, sponsored content, and sponsored messaging.
5. One of the most effective tools for businesses to connect with potential partners and customers is the LinkedIn Sales Navigator.

In general, marketing on LinkedIn can help businesses connect with a wider audience of decision-makers and professionals, develop thought leadership within their industry, and increase sales.

The platform is mainly utilized for career advancement and professional networking.