Marketing on TikTok involves promoting a product or service through the platform’s social media channels. TikTok, which has over a billion users, is an app that lets users create and share short videos. It has become a valuable tool for businesses to reach younger audiences.

There are various activities involved in marketing on TikTok:

1. TikTok Business Accounts allow companies to promote their services and products and show their culture to potential customers.
2. TikTok provides businesses with an opportunity to build brand awareness and engage with their target market by sharing content.
   
3. Videos can be categorized and promoted by using hashtags, which help users find them more easily. Companies can reach a wider audience with relevant hashtags.
4. TikTok offers various types of advertising options. These include brand takeovers, sponsored challenges, and in-feed ads. These can be customized based on various factors, such as a user’s interests and behavior.
5. TikTok users with a large following can be considered influencers, and companies can work with them to promote their services or products.

Marketing on TikTok can help a company establish brand awareness, generate leads, and engage with its target market. But, one must first develop an effective strategy to reach its intended audience.